Design and Brand development

The rest of the week has been spent in design development. Its crucial at this point as I am in the second season of design to make sure that I recognize the importance of design development, not only in a pen to paper type of way but also in a bigger picture kind of way. Meaning that I have set the style of the brand through the first range but now I need to make sure I follow that aesthetic at the same time as changing it up. Creating a solid base for the tone of my brand. 

Another day another challenge. 

I haven't got a lot of time to finish all the designs so it looks like another busy weekend ahead of me (plus need to catch up on A LOT of admin). According to the time line I have given myself to have everything ready for buying in September I need to start pattern making on Monday. Plus in the midst of all that I need to keep manufacturing garments to keep stock levels up at Guilty as Sin so there definitely isn't a lack of things to do at the moment.